Ideo Strategy Process Map

Determine what you want to accomplish. Identifying the problem and framing a question. Depending on what you want to accomplish, you can order these sections to best suit your company's values.

The strategy choice cascade—a way to articulate strategy. In our course designing strategy, taught by roger and ideo’s global director of strategy jennifer riel, students learn about and practice each phase of the strategy process map. Ideo was asked by a medical device producer to design a device that nurses would use to enter data during a specific procedure.

A strategy map often has four main sections that focus on either the financial, customer, internal process or internal growth aspects of a business.

The parts of the design process that dana loved as a student—understanding and shaping the interactions that make up human experience—were missing. Marketing managers at ideo design can make perceptual maps to better understand competitive positioning of various brands in the market place. The mouse with a vision amongst the computing giants. Ideo keeps people front and center both as a company and in the solutions the company creates.